Our first pub in Gyeongnidan-gil in Seoul
The Booth Brewing Co. started off as a small pizza pub in an alleyway of Gyeonglidan Avenue in Seoul, Korea in May 2013. Its three founders Heeyoon, Sunghoo, and Daniel were working full time as Korean medical doctor, financial analyst, and Economist correspondent at the time. But with their love of craft beer and the ambition to create a “booth” where young-minded people can gather to change the world, The Booth was born.
The Booth's Three Founders: Daniel Tudor(left), Sunghoo Yang (center), and Heeyoon Kim (right)
Since its humble beginning, The Booth broke conventional industry boundaries and led the creation of a healthy and exciting drinking culture that is true to its core philosophy – Follow your fun – that resonates with the zeitgeist of the younger generation. From the release of Tae(dong)gang Pale Ale – South Korea’s triumphant answer to North Korea’s Taedonggang beer – and hosting one of the largest beer festivals in Asia, to launching the first 100% refrigerated beer distribution system in Korea, The Booth has transformed the Korean craft beer scene, and even earned the founders a spot in Forbes 30-Under-30 Asia list. The Booth also released the first and only pro-LGBTQ community beer in Korea in 2017.
In May 2017, The Booth released our first beer in the US from the brewery in Eureka, becoming the first Asian craft brewery to operate in the United States.
Our Brewery in Eureka
Fast-forward to today, The Booth U.S. is getting ready to make history in the biggest craft beer market in the world. Our mix of fun-based philosophy, unique artwork, and cutting-edge quality beer have already been attracting the mouths and hearts of many craft beer lovers and even non-enthusiasts. The best part is that our journey has truly just begun!
The Booth Collaborations
Taedonggang Pale Ale is a collaboration between Mikkeller and The Booth. Our co-founder and correspondent for the Economist, Daniel Tudor, wrote "Fiery Food and Boring Beer". In his article, he states that North Korea's Taedonggang beer tastes better than all of South Korea's beers, so The Booth paired up with Mikkeller to brew a beer that is even better than the North's.
One Big Pot Sour Ale was a collaboration beer between 5 leading Asian breweries- Boxing Cat Brewery, Taihu Brewing, Great Leap Brewing, Young Master Ales and The Booth. Young Master Ales brewed the sour ale in Hong Kong, while The Booth supplied chili pepper powder as an ingredient representing Korea and also created the exclusive artwork.
The One Beer was with our good friends from 8 Wired Brewing in New Zealand. Designed to win domination over Middle Earth, this beer uses copious amount of rare New Zealand hops: Nelson Sauvin, Motueka, and Riwaka. The One Beer displays remarkably complex aroma of tangy pineapples and overripe oranges followed by dank flavors of pine and juicy peaches.
Beyond The Booth
What's Pimac? ("pee-mac") It's short for pizza and beer ("maek-ju" in Korean). If you're familiar with the Korean culture, Koreans often use "chimac"- chicken and beer. Ever since The Booth introduced Pimac, many Koreans now enjoy pizza and beer together.
The Beer Week Seoul (TBWS) is one of the largest beer festivals we host in Seoul. Our goal is not only to serve quality craft beer but to create a craft beer culture. We invite local and foreign breweries all across the world to join us for a week. TBWS has now a defining craft beer event with approximately 20,000 participants and it continues to grow every year. If you ever visit Seoul, make sure you schedule it around The Beer Week Seoul! It happens twice a year.