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EUREKA, CA. The Booth Brewing Co announced a new collaboration beer “This Is Not A Bro-Deal” to celebrate the third year anniversary of Dead Reckoning Tavern in Arcata, CA. Like the EurekaSeoul Hop Ale series beers by The Booth, this beer is a double dry hopped hazy IPA packed with loads and loads of hops.

“We brewed this delicious, juicy IPA as a salute to Theo Brown and Dead Reckoning Tavern, which was one of the first pubs that carried our beer,” said Aaron Weshnak, Head Brewer of The Booth. “We double dry-hopped with four types of hops to create an extra rich and complex hoppy flavor.”

“This Is Not A Bro-Deal Hop Ale” will be available in 16oz cans and drafts at Dead Reckoning Tavern, as well as limited number of bars and stores across the Humboldt and SF Bay area starting April 20th.

Locations for sale will be announced soon via SNS. Keep a look out on instagram/facebook.

*If you are a bottle shop, pub or restaurant owner in California and looking to pre-order, please email



Dead Reckoning in Arcata, CA. is a Tavern that caters to the craft beer small batch beer lover. There are specialty rotating kegs, and bottle selections. With a warm, comfortable atmosphere, surrounded by friendly people, Dead Reckoning Tavern boasts an incredible selection of taps, with beers in every style, a definite must-go for beer geeks visiting Arcata. It was also one of the first pubs to carry The Booth's beers!

Find relevant beer release info on here and on here.


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