The Booth Brewery, originally based in Korea, is taking it global.
The Booth Brewery has recently expanded to the U.S., with a brewery in Eureka, California. They purchased the 30-barrel brewing facility from Lost Coast Brewing, who recently expanded to a new location. The new facility is up and running, and The Booth has set a goal of producing 10,000 barrels in the next year. This will include both U.S. distribution and Korean exports.
The company founders are still based in Korea, and while they don’t have direct involvement with the Eureka brewery’s day-to-day operations, they still have a hand in recipe development. At this time, they are directly involved in the marketing and PR side of the business.
As production ramps up in California, they have set up a satellite office in Berkeley with a team working on future expansion plans. They currently distribute in and around their Eureka brewery as well as the San Francisco area. They have plans to get beer in the Los Angeles area soon. In Korea, they have seven pub locations in and around Seoul, with distribution to local restaurants and stores.
According to the brewery, most of the beers that are sold in Seoul are now brewed in California and exported. They have specific beers to both the U.S. market and Korea markets, with only a few that overlap both countries.
The brewery’s logo has an interesting story. The Booth’s initial logo was “Doodle Guy,” which was the basis of the current “Boothman” artwork. The brewery explains that Boothman is a traveling alien that landed unexpectedly on planet Earth. From then on, the label artwork shows Boothman a variety of activities. This includes climbing the Seoul Tower, to dressing up in many different costumes. Boothman is exploring the many things Earth has to offer and you can follow Boothman’s journey through the various beer labels and artwork.
I met up with The Boothman crew at the California State Fair Beer Festival, where I had the opportunity to try their Kukmin IPA. This flagship comes in at 6.5% ABV and is loaded with tropical fruit and melon flavors. The bitterness is on the lower side of the IPA spectrum and fits perfectly with the current trends.
The brewery’s slogan is “Follow Your Fun.” The brewery says the founders followed their passion and love for craft beer to found The Booth. Their goal was to create a brand and space where like-minded people can gather. They put a big emphasis on fun, and that will remain a goal of The Booth Brewery.
What to expect? In the immediate future, keep an eye out for their rotating hop series, “EurekaSeoul Hop Ale.” They’re also planning on releasing a Stout and Double Hazy IPA this winter. Along with new beer releases, they are currently working on opening a Eurkea taproom. They also have hopes for a future taproom in San Francisco area.
Although The Booth is relatively new on the California beer scene, they have started out well, with a 3.9 average rating on Untappd. With bright and colorful packaging along with quality beers, I expect that we will see and hear a lot of The Booth in the coming months.
Please find the original article here by Robert French